The Art of TradingPosted: January 5, 2012
Last November I started thinking about the upcoming holiday card that I would be designing. I really wanted to have a nice photo of the four of us to send to our friends and family. Plus, I would get a few nice photos of us as a family to put up around the house. So, I asked my good friend, co-worker and awesome photographer, Bill Dabney (www.dabneyphotography.com) if he would help me out.
As it turned out, Bill needed something from me, too. He wanted a new logo design for his photography business. So we struck a deal. I would design a logo for him and he would take photos for me. Win-win.
When I asked Bill what he wanted from a logo this is what he said:
I guess I’m looking for something that’s a step beyond basic, but not so elaborate that it distracts from the image itself. Something that can be used both small on the image and large on a website. It should be catchy, yet professional, and smart.
I love that little bit of direction. Enough to get started and know what way to go, but not so much that I’m limited in creativity. The perfect client.
These are the first round of options I presented to Bill:
The first option I like because it incorporates the letters b, d, and p in a way that is reminiscent of an accordion style antique camera. The second option I chose because it also incorporates the letter b and reminds me of a roll of film. The third option is my favorite. All of the letters are there and their interaction makes an interesting graphic that works with and without the wordmark. The fourth option was my least favorite and a little too predictable.
Bill agreed with me and chose option 3. (yay!)
We worked together on a few revisions to get this final result:
It’s modern, masculine, clean and simple. It is strong enough to stand alone on his website, yet subtle enough to act as a watermark on his photos without distracting from the image.
Once the logo was finalized, Bill repaid me by setting a time for our family photoshoot. I really wanted to have photos of us that weren’t too posey or staged, but more in our natural element. We decided to use our town square and all it’s charm as our setting.
This one, along with the one on our holiday card, was taken just outside of our bookstore. I just love how we’re framed by those rockin’ orange columns and black and white tile.
(See that sucker in Mark’s right hand? You do what you have to do to get the kids to cooperate!)
Bill really did an awesome job capturing each of our personalities. And it wasn’t exactly easy. Spencer kept trying to run away. Laurel just wanted to play. But somehow he managed to give us 37 awesome shots. Here are a few more of my favorites:
I’ve already printed a few to put in frames around the house. It’s so nice to see photos of all 4 of us, especially when I’m usually the one behind the camera! I know we’ll cherish these forever. So I say a huge “THANK YOU” to Bill and his patience.
You can check out the rest of the shoot by clicking through the gallery below: